Author: everythinggst

A decade of IPL for Sony

A decade of IPL for Sony

Mumbai Indians won the 2017 edition of the Indian Premier League and that brings completes a decade of cricketainment. These ten years has brought in a much for lot many people. It has prooved out to be beneficial for players, broadcasters, sponsors and the bookies. IPL has been a profitable bet for Sony Pictures Networks. IPL has opened up doors for SPN in sports vertical which was previously dominated by Star and other networks.

Sony Pictures Networks has put in a lot of money in IPL and both IPL and SPN has benifitted from one another. In January 2008, Sony Pictures Networks took up the broadcast rights of the IPL for 10 years. In 2009, the deal was revised and SPN ended up paying Rs 8,200 crore for IPL’s telecast rights, considering that each season has 60 matches. As and when the number of matches increased for any particular season, as that of seasons 4, 5, 6 and 7, the broadcaster paid an extra amount on a pro-rata basis, Rs 13 crore per match. Against this the viewership has increased over each season from 102 million reach in first season to around 360 million in the season ended this sunday.

Advertising is the largest source of income for SPN during the IPL. SPN had to wait for first couple of year since the league cricket was still a new form of entertainment. But then advertisers started flocking the league and IPL proved out to be a launch pad of successful ad campaigns. The ad revenues were around 400-450 crores for first two seasons, reaching new heights of 600, 750 and 1000 crores in season 3,4 and 5 respectively. It saw a dip in season 6, 7 and 8 with ad revenues clocking 800-850 crores. But season 9 again had a rise to about 1100 crores and season 10 has ad revenues of about 1300 crores.

There are other verticals too that generate revenues for Sony. IPL is telecast live for about 27 hours a week on Set Max and Sony Six, along with their HD variants. There is a lot of spill-over programming, which includes the highlights of these matches and the Extra Innings. These properties are also treated lavishly by the advertisers,since sports lovers spend time on these programmes too. Another hot property is the non-IPL hours of Set Max. Since IPL boosts the distribution of the channel in a huge way, the non-IPL hours of the channel also get spiked viewership throughout the course of IPL. Moreover as IPL is broadcasted on entire channel package and not a single channel, advertisers are forced to pay for Sony Six, Sony ESPN and their HD varients too. The slots are sold at 6 lakhs for 10 seconds slot on SD channel and 2 lakhs for 10 seconds on HD channel. The combined package cost 8 lakhs for 10 seconds.

IPL is something that has brought Sony back into the market. Over the decade, IPL has grown out to be one of the biggest property on Indian television and has made Sony a strong player in the market. Advertisers come to Sony for their slots during the IPL. IPL has seen many successful campaigns. Vodafone has remained as one of the key advertisers during all the 10 seasons. It had its famous Zoozoo campaign running for all seasons. Moreover, the last season saw the camapaign featuring the padma awardee couple dicovering Goa with Vodafone network. These ad campaigns has been quite beneficial for IPL, SONY as well as the advertiser. Sony had not allowed advertisement for competitors for the same product. So, if Coke is advertising, you would not see any advertisement from Pepsi. This scheme brought to the channel premier and loyal customers for premier price. Customers were ready to shell extra to book the coveted ad slots.

Sony had been into the sports vertical since 2002. Between 2002-2007, it had rights for broadcast of ICC events. But from 2008 the scenario changed. With start of T20 cricket and cricket leagues, started a new vertical that attracts youth and women at a same time. Sony has further deppned its roots into sports vertical with acquisition of ESPN and Ten Sports. It has under its belly broadcasting rights for some good and big sporting events like the FIFA world cup, La Liga, Seria A, the entire ATP tour, NBA and WWE which is one of the biggest daily viewership property. Thus it has something in each segment for every veiwer.

Now considering that the network has to spend about Rs 820 crore in telecast rights, about Rs 100 crore for production amount and about Rs 10 crore for marketing campaigns, has IPL brought excpected profits to the Sony Pictures Networks? N.P. Singh, CEO, SPN quoted:” I feel that IPL has played its role. It has given us reasonable revenues, though not as much as I would have wanted a property of this scale to give. It is also because of the marketing dynamics changed over the years.” So SPN is looking for renweal of its contract with BCCI for the further seasons but it would make some safe bets and try to gain a maximum at lower price.


GST Rates finalized

GST Rates finalized

The Union Finance Minister, Mr. Arun Jaitely and state finance ministers concluded a 2 day meeting at Srinagar finzalizing GST rates on 1211 items. The GST rates has been divided into 4 different categories of 5%, 12%, 18% and 28%. Of these 1211 items, a majority of 43% of items has been placed in the tax slab of 18%. A brief of all goods and services in different tax bracket is as follow:


Goods: Fresh meat, fish chicken, eggs, milk, butter milk, curd, natural honey, fresh fruits and vegetables, flour, besan, bread, prasad, salt, bindi. Sindoor, stamps, judicial papers, printed books, newspapers, bangles, handloom, etc.

Services: Hotels and lodges with tariff below Rs 1,000 & Grandfathering service.


Goods: Fish fillet, cream, skimmed milk powder, branded paneer, frozen vegetables, coffee, tea, spices, pizza bread, rusk, sabudana, kerosene, coal, medicines, stent & lifeboats

Services: Transport services (Railways, air transport) & small restraurants.


Goods: Frozen meat products , butter, cheese, ghee, dry fruits in packaged form, animal fat, sausage, fruit juices, Bhutia, namkeen, Ayurvedic medicines, tooth powder, agarbatti, colouring books, picture books, umbrella, sewing machine & cellphones.

Services: Non-AC hotels, business class air ticket, fertilisers & Work Contracts.


Goods: Flavoured refined sugar, pasta, cornflakes, pastries and cakes, preserved vegetables, jams, sauces, soups, ice cream, instant food mixes, mineral water, tissues, envelopes, tampons, note books, steel products, printed circuits, camera, speakers & monitors.

Services: AC hotels that serve liquor, telecom services, IT services, branded garments  & financial services.


Goods: Chewing gum, molasses, chocolate not containing cocoa, waffles and wafers coated with choclate, pan masala, aerated water, paint, deodorants, shaving creams, after shave, hair shampoo, dye, sunscreen, wallpaper, ceramic tiles, water heater, dishwasher, weighing machine, washing machine, ATM, vending machines, vacuum cleaner, shavers, hair clippers, automobiles, motorcycles & aircrafts for personal use.

Services: 5-star hotels, race club betting & cinema.

Apart from these, compensational cess will be leived on items like aerated drinks containing sugar, tobacco and tobacco products, cigarettes, coal and motor vehicles. The cess on motor vehicles is capped at 15%.

More details are available on the following links:

GST rates detailed PDF

Compensation cess detailed PDF

Haryana assembly passes the state GST bill

Haryana assembly passes the state GST bill

Haryana state assembly passed the state GST bill on 4th May, 2017. With that, it becomes 8th state to pass the GST state bill. The Legislative Assembly of Telangana State was first state to pass the State GST Act on 9th April, 2017. Bihar State passed it on 24th April, 2017, Rajasthan Assembly on 26th April, 2017, that of Jharkhand on 27th April, 2017, Chhattisgarh Assembly on 28th April, 2017, that of Uttarakhand on 2nd May, 2017 and Madhya Pradesh Assembly passed it on 3rd May, 2017.

Earlier the GST Council had approved the model State GST (SGST) Bill in its 12th Meeting held on 16th March, 2017. The remaining States/UTs (having Legislative Assembly) are likely to pass the State GST Bill in their respective Assemblies before the end of this month, except one or two States which may pass the same in early next month.

The next GST Council meeting is scheduled to be held at Srinagar, J&K on 18th and 19th May, 2017. The Central Government has already informed that GST will be rolled-out from 1st July, 2017. The quick passage of the State GST Act by the different State Assemblies in a time bound manner shows the keenness on the part of the State Governments to ensure that implementation of the GST in letter and spirit is not further delayed and takes place from 1st July, 2017 as targeted by the Central Government.

First blog post

First blog post

Welcome all!!! Everything GST is a brand new blog for information, news and updates related to Goods and Service Tax. GST is a step taken by government to bring all different indirect taxes collected by central as well as state governments under a single umbrella. This blog would let you know all latest updates, news and information about implementation and operation of GST.